I invested in a company that happened into chat bots and, man, the founder of the company, Shane Mac, kept showing me the software that they were building, how chat bots are starting to take over chat conversations and I got fired up. What I’m going to be sharing with you today is from my own experience. I’m just some dude who happens to be interested in marketing.
Up until now, if someone came to your website and you wanted to bring them back, you might ask them for their email address and you’d have a good shot of bringing them back, but increasingly that’s become harder to do. And if you’re interested in having a bot created or if you’re interested in learning more about this program, by the time this interview is published, I’ll have a new website up. If you’re able to do that effectively–this is Cindy Joseph who’s my business partner in BOOM by Cindy Joseph–then you’re able to have a business.
We strike up conversation to achieve all sorts of things, from sharing the latest gossip to getting hold of vital information.
It's a very human concept and has been used for millennia.
I’m going to tell you everything I learned while coding a popular Facebook Messenger bot, and my crazy first week of marketing it (which involved a tweet from one of the Jonas Brothers, a viral Facebook post in Thailand, and an interview with the BBC).
Like many software developers, my mission to create something useful started with a decision to solve my own problem My problem: I was always forgetting what homework I had to finish at night.
It’s conversational and easy—even if it isn’t always on the nose.“How it works is exactly like a friend,” Cloe co-founder Chase Hildebrand explains to me during a call.
And in our society, women are told that their value declines over time, where men are told their value appreciates over time. The point is that we’re having a conversation about an experience that a group of people are having.
“You don’t have to create logins or usernames,” he said.
“I felt it was the preferred way that people communicate.
I also had to learn Facebook Messenger’s API and how to create a behind-the-login website to manage students’ classes and times.
These two things alone involved a steep learning curve, but I figured there’s nothing more exciting and satisfying than turning an idea into something that students around the world can use.