Open Minded founder and CEO Brandon Wade, 44, from Las Vegas, Nevada, told Daily Mail Online that his new website is 'an answer to cheating' because it encourages those who are wary of monogamy to enter open relationships.
The site for 'ethical cheaters, which launched yesterday, is not a place for 'hook-ups' but rather it is an outlet for those who are part of the new wave of non-monogamous relationships.
Mc Clure said his son is aware of their unconventional relationship and living arrangement.
"He understands the word 'polyamory.' He understands what that means.
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'I basically want to attract attention to the lifestyle and show people that it is an acceptable choice.'Polyamorous couples and swingers have been in the spotlight in recent years, with shows including Showtime's reality series Polyamory: Married & Dating, which first premiered in 2012, and A&E's controversial new reality Neighbors With Benefits, which was canceled after two episodes, bringing the concept of various types of open relationships to American's living rooms.
Meanwhile, Adam Lyons, 34, a Los Angeles resident who was born in East London, and his two girlfriends Brooke Shedd, 26, and Jane Shalakhova, 25, have made waves after speaking candidly to the media about their polyamorous family.
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